We build
brands that move
We build
brands that move
What we do
Strategy-led brand building, from a first identity to a full rebrand.
Strategy-led brand building, from a first identity to a full rebrand.
Strategy-led brand building, from a first identity to a full rebrand.
01
01
01
Brand strategy
Brand strategy
Brand strategy
The positioning, audience and message a brand is built on.
Positioning
Positioning
Audience definition
Audience definition
Messaging
Messaging
Brand principles
Brand principles
02
02
Brand identity
Brand identity
The visual language that makes a company recognisable.
Logo and mark
Colour
Typography
Usage guidelines
02
Brand identity
The visual language that makes a company recognisable.
Logo and mark
Colour
Typography
Usage guidelines
03
03
Naming and verbal identity
Naming and verbal identity
The name, the voice, and the words a brand runs on.
Naming
Tone of voice
Messaging and copy
03
Naming and verbal identity
The name, the voice, and the words a brand runs on.
Naming
Tone of voice
Messaging and copy
04
04
Website and digital
Website and digital
The brand, built and live where people meet it.
Website design
Build
Digital assets
04
Website and digital
The brand, built and live where people meet it.
Website design
Build
Digital assets
05
05
Campaigns
Campaigns
The brand, out in the world and working.
Campaign direction
Launch assets
Templates and toolkit
05
Campaigns
The brand, out in the world and working.
Campaign direction
Launch assets
Templates and toolkit
How we work
Spark
Spark
Spark
The essential brand build. For a business still taking shape, heading into pitches or a launch.
The essential brand build. For a business still taking shape, heading into pitches or a launch.
Signal
Signal
Signal
The full brand build. For a company ready to level up, with a brand that matches its ambition.
The full brand build. For a company ready to level up, with a brand that matches its ambition.
Scale
Scale
Scale
The brand at scale. For an established brand that has outgrown its branding.
The brand at scale. For an established brand that has outgrown its branding.
Our process
The CBS method
The CBS method
01
Define
The strategy, positioning and audience.
02
Design
The identity, visual and verbal.
03
Develop
The assets, guidelines and website.
04
Deliver
The launch, the handover, and what a team needs to run it.
Common questions
Common questions
Common questions
What does a brand studio do?
What does a brand studio do?
What does a brand studio do?
When the brand keeps needing explanation. If you're regularly saying "we're actually more than that" to customers, candidates, or investors, the brand has fallen behind the business.
When the brand keeps needing explanation. If you're regularly saying "we're actually more than that" to customers, candidates, or investors, the brand has fallen behind the business.
Is a brand just a logo?
Is a brand just a logo?
Is a brand just a logo?
No. A logo is one part of it. A brand is the whole way a company looks, sounds and is understood, from positioning to identity to how it shows up everywhere.
No. A logo is one part of it. A brand is the whole way a company looks, sounds and is understood, from positioning to identity to how it shows up everywhere.
Which package is right for us?
Which package is right for us?
Which package is right for us?
Start where the business is. Spark to get an idea real, Signal for a full brand, Scale for an established brand rebranding or growing across more channels. If you are unsure, a first conversation will place you.
Start where the business is. Spark to get an idea real, Signal for a full brand, Scale for an established brand rebranding or growing across more channels. If you are unsure, a first conversation will place you.
Do you work with startups and funded companies?
Do you work with startups and funded companies?
Do you work with startups and funded companies?
Yes. We work with companies at a growth moment, from a first brand to a full rebrand, across sectors.
Yes. We work with companies at a growth moment, from a first brand to a full rebrand, across sectors.
Can you rebrand an established company?
Can you rebrand an established company?
Can you rebrand an established company?
Yes. That is Scale: repositioning or extending a brand that has outgrown its current identity.
Yes. That is Scale: repositioning or extending a brand that has outgrown its current identity.
Do you work with our in-house team?
Do you work with our in-house team?
Do you work with our in-house team?
Yes. On larger builds we work alongside your team and hand over everything needed to run the brand well.
Yes. On larger builds we work alongside your team and hand over everything needed to run the brand well.
How long does it take?
How long does it take?
How long does it take?
From about a week for Spark, around four weeks for Signal, to eight to ten weeks for Scale. A start date is confirmed before we begin.
From about a week for Spark, around four weeks for Signal, to eight to ten weeks for Scale. A start date is confirmed before we begin.
Where are you based?
Where are you based?
Where are you based?
