Scale
Scale
The brand at scale
The brand at scale
For an established brand that has outgrown its current branding, whether repositioning for its next stage or grown across more channels, products and sub-brands. Scale rebrands and extends it, with an evolved strategy, a fuller identity, and the guidelines and voice a growing team works from.
You have something real coming. A pitch, a demo, first customers. And right now there is nothing to point to. Spark makes the business real: positioned, designed, and live inside a week, built properly enough that everything later stands on it.
You have something real coming. A pitch, a demo, first customers. And right now there is nothing to point to. Spark makes the business real: positioned, designed, and live inside a week, built properly enough that everything later stands on it.
Is this you
The brand no longer matches the business it has become.
You are repositioning an established company for its next stage.
The brand has grown across more channels, products or sub-brands than it was built for.
what we develop
Deeper strategy for the growth stage, built with your team.
Deeper strategy for the growth stage, built with your team.
01
A full identity.
A full identity.
02
Brand guidelines a team can run.
Brand guidelines a team can run.
03
Tone of voice.
Tone of voice.
04
A designed and built website.
A designed and built website.
05
Templates and a campaign starter set.
Templates and a campaign starter set.
06
Our process
The full CBS method, phased. Each stage ends in a decision point you review.
The full CBS method, phased. Each stage ends in a decision point you review.
Define the evolved positioning with your team.
Define the evolved positioning with your team.
Design the extended identity and voice.
Design the extended identity and voice.
Develop the site, templates and toolkit.
Develop the site, templates and toolkit.
Deliver the guidelines, training and handover.
Deliver the guidelines, training and handover.
Featured work
Common questions
Common questions
Common questions
Can you rebrand an established company?
Yes. That is what Scale is for.
Yes. That is what Scale is for.
How do I know if we need a rebrand?
How do I know if we need a rebrand?
How do I know if we need a rebrand?
If the brand looks like the company you used to be, if you have repositioned, or if it has drifted across new products and sub-brands, it is time.
If the brand looks like the company you used to be, if you have repositioned, or if it has drifted across new products and sub-brands, it is time.
How long does it take?
How long does it take?
How long does it take?
Eight to ten weeks, phased, with a plan you can see up front.
Eight to ten weeks, phased, with a plan you can see up front.
Do you handle multiple sub-brands?
Do you handle multiple sub-brands?
Do you handle multiple sub-brands?
