
A brand is the expression of ambition
Not decoration, and not a logo. A brand is the expression of a company's vision and ambition, the thing that makes it distinct, gets it known, and holds as it grows.

A brand is the expression of ambition
Not decoration, and not a logo. A brand is the expression of a company's vision and ambition, the thing that makes it distinct, gets it known, and holds as it grows.
The studio
CreatedBy Studio is founded by Leah Crisell, with nearly twenty years turning ideas into brands that mean something, across brand strategy, creative direction and marketing. The studio is based in Sydney, with a team and clients across the globe.
CreatedBy Studio is founded by Leah Crisell, with nearly twenty years turning ideas into brands that mean something, across brand strategy, creative direction and marketing. The studio is based in Sydney, with a team and clients across the globe.
The studio is brought in at the moment the brand has to catch up with the ambition: to hold the vision, define the difference, and shape how all of it shows up.
The studio is brought in at the moment the brand has to catch up with the ambition: to hold the vision, define the difference, and shape how all of it shows up.
The studio is brought in at the moment the brand has to catch up with the ambition: to hold the vision, define the difference, and shape how all of it shows up.
CBS partners with ambitious businesses across tech, wellness and education.
CBS partners with ambitious businesses across tech, wellness and education.
CBS partners with ambitious businesses across tech, wellness and education.
How we work
Strategy and craft, held together
Strategy and craft, held together
Strategy and craft, held together
Precision in the thinking, beauty in how it shows up, and we do not choose between them. We work as part of the team, invested as if the brand were our own, and the standard does not bend to the size of the job.
Precision in the thinking, beauty in how it shows up, and we do not choose between them. We work as part of the team, invested as if the brand were our own, and the standard does not bend to the size of the job.
Precision in the thinking, beauty in how it shows up, and we do not choose between them. We work as part of the team, invested as if the brand were our own, and the standard does not bend to the size of the job.
Brands we work with












