what we do

We work with ambitious thinkers to turn vision into identity — where every detail has meaning and every brand is built to thrive.

Principles

Shaped by insight, expressed with beauty, and built to evolve across every touchpoint.

01

Strategy before design.

Every identity we build starts with alignment — growth ambition, audience, positioning. Beautiful design follows from that foundation.

02

Craft, held to a standard

Scale exposes weak design. We hold our work to the standard that identity must carry confidence, signal maturity, and withstand scrutiny.

03

Partnership as the model

We work with high growth companies, moving at pace with our clients, not behind them.

Whenmomentumisbuilding,branddecisionsstarttocarrymoreweightthanmostexpect.Weworkwithcompaniesatexactlythatpoint,bringingclaritytodirectionanddisciplinetodesign.
Whenmomentumisbuilding,branddecisionsstarttocarrymoreweightthanmostexpect.Weworkwithcompaniesatexactlythatpoint,bringingclaritytodirectionanddisciplinetodesign.

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Featured work

Decidr is building the future of AI-driven decision making.

We have been their brand partner since the beginning, shaping identity, evolving assets and supporting growth.

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Decidr.ai

Brand identity

UX/UI

Digital assets

Paul Chan

CEO, Decidr

“The CreatedBy team have been a pivotal partner in shaping Decidr's identity. They carefully listened to our vision and translated it into a powerful, real world brand. Their expertise has helped us define our positioning in a competitive AI space and they remain a trusted part of the team."

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